When you meet Leandra Medine in the flesh, you soon find that the image built up of her over time through her blog corresponds to the reality. Monday, 8 a.m.: we are standing in her apartment in The Bowery, Manhattan’s hippest neighbourhood. Leandra has only just got up, she's completely relaxed, shows us through to the room and disappears for a short time to finish getting ready - during which time the women on the team discuss which part of Leandra's outfit they like best – we finish our coffee and then get down to it. We're filming the first part of the new Mercedes-Benz series Fashion Creatives, in which we visit some of the big international names in fashion in their homes, follow them for a day, interview them and document our insights in short films. There really couldn't be a more suitable director for a film production featuring Leandra than Danny Sangra, whose films are all about getting the public to feel part of the "making of" process and the comical situations that arise during a shoot.
The result is an authentic portrait of one of the sharpest and funniest protagonists of a new generation in the fashion industry, from whom we can most certainly expect a lot still to come.